The 135th Canton Fair will open soon, are you really ready?

The 135th Canton Fair, hailed as "China's premier trade show", will be held in Guangzhou on April 15, 2024. For many domestic enterprises, this is not only an excellent opportunity to expand customer resources and maintain customer relationships but also a moment to showcase their company's strength. It is believed that most participating companies have already made adequate preparations, and this article aims to further refine strategies to ensure smooth operations.


 
Preparation Timeline:
Once the exhibition date and booth number are confirmed, we can begin preparing for pre-show invitations. Invitations are usually sent via email or social media, with content mainly including exhibition dates, venue, and booth numbers. To make it easier for customers to find us, we need to prepare an exhibition poster, including a floor plan of the exhibition hall, with our location marked.
 
Pre-show Invitation Timeline:
One month before the opening of the exhibition: Invite customers to participate via email, social media, private messages, etc., and inform them of our specific location and contact information.

Two weeks before the opening of the exhibition: Follow up with important customers via phone calls to confirm their participation and also inquire about any recent product needs or issues.

One week before the opening of the exhibition: Re-confirm the visiting date and time with customers, and provide them with itinerary arrangements and transportation guidance.

During the exhibition: If customers do not arrive at the agreed time, we need to contact them by phone to inquire about the reasons and actively invite them to our booth.

After the exhibition: Follow up with customers promptly, and send thank-you letters or gifts. At the same time, we can also post articles and photos related to the exhibition on our website or social media platforms. This not only helps promote product information but also serves as a publicity for the company's strength, contributing to winning customer favor.
 
Social Media Promotion:
Many enterprises have their own social media platforms, so by posting our participation in the exhibition on these platforms, we can attract customers and also promote our company.
 
Different promotion strategies can be formulated according to different platforms and audiences. The frequency of tweet releases can be set as pre-show, during the show, and post-show, according to our own rhythm. Recommended tweet content includes:
 
Pre-show: Focus on releasing special reports, pre-show previews, and new product reports, and invite fans to forward or comment to expand influence.
During the exhibition: Release more exhibition guides, exhibition news, and discuss popular trends in similar products at the exhibition.
After the exhibition: Release exhibition reviews, share photos with customers, or share well-received products at the exhibition, expressing gratitude to customers and fans.
 
Invitation Letter and Social Media Tweet Templates:
These templates are intended for customers who have collaborated but have not placed an order recently, customers who are currently collaborating, and potential customers still under follow-up.
 
Email Invitation Letter Template:
Hello ***,
 
We are delighted to inform you that we will be participating in the 135th Canton Fair in Guangzhou, China, from April 15th to 19th, 2024.
 
The Canton Fair is China's premier international trade event, attracting thousands of exhibitors and buyers from around the world.
 
You can find us at booth 8.1K47 in Hall 8.1 (Area B), where we will be showcasing our latest products and services.
 
We cordially invite you to visit our booth and explore potential avenues for cooperation. We look forward to meeting you at the Canton Fair!
 
If you have any questions or need assistance, please feel free to contact us.
 
For more information about our company and products, please visit our website: [insert your website here].
 
Thank you for your attention and continued support.
 
Warm regards,
 
[Your Name]
[Your Position]
[Your Company Name]
 
Social Media Tweet Templates:
 
Template One:
We extend a warm welcome to all attendees of this year's Canton Fair. ABC Company is excited to showcase our cutting-edge range of LED solar lights. We invite you to visit our booth to learn more about our products and their potential for energy and cost savings. #CantonFair #LEDsolarlights #ABCCompany
 
Template Two:
Join ABC Company at the Canton Fair as we unveil our latest lineup of LED solar lights. Our dedication to energy efficiency and environmental sustainability is reflected in our innovative products. Stop by our booth to explore our offerings further! #CantonFair #LEDsolarlights #ABCCompany